EU officials aided Philip Morris International's push to ease tobacco restrictions abroad The Examination VEEV Philip Morris e cigarettes VEEV NOW & VEEV ONE File:Philip Morris IQOS Hybrid Burnt out tobacco from IQOS Heet stick.jpg Wikimedia Commons Unlike cigarettes, smoke free alternatives such as e cigarettes and heated tobacco products don't burn tobacco and that makes a big difference. Burning tobacco creates high levels of harmful chemicals. Heated tobacco products, PMI's smoke free products PMI Philip Morris International