Hamburg, Germany. 13th Nov, 2018. A set with an e cigarette of the type iqos with charger and so called "Heets", exchange cartridges with tobacco, of the company Philip Morris lies on a sales IQOS: How Does It Work and Where Can You Find One? Vaping360 Hamburg, Germany. 13th Nov, 2018. Sets of iqos e cigarettes from Philip Morris are placed on the counter of a tobacco shop. Competition in the market for electronic cigarettes is intensifying. On Wednesday ( What Is IQOS, and How Is It Different from Vaping or Smoking? Heated tobacco products PMI Philip Morris International