We've published the latest insights on adult smoking habits in the UK in 2024. Our data show that, for the first time, the number of users of e cigarettes or vapes has overtaken Research Insights Shape a Novel Public Campaign on the E Cigarette Ban in India Vital Strategies All about e cigarettes New data show nearly 800,000 teens vaped for the first time in the past year, as FDA is set to announce first major decision to remove a popular e cigarette brand E cig ad will be the first since 1965 to show smoking on UK television