The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Juul gets FDA's OK to keep selling tobacco and menthol e cigarettes The Hill Electronic Cigarettes Pact Coalition JUUL2 Starter Kit 1.8% America's No.1 Online Vape Shop Price Point NY Juul Agrees to $438.5 Million Multistate Settlement Over E Cig Sales Barron's