FDA authorizes Juul e cigarette device and menthol and tobacco pods The FDA Has Banned Juuls. Here's What's Next From The FDA Today, FDA sent a warning letter to JUUL Labs for marketing unauthorized modified risk tobacco products (MRTP) by engaging in labeling, advertising and or other activities directed to consumers, including a presentation given FDA Bans Juul From Selling E Cigarettes in U.S. WSJ FDA says Juul can continue to sell tobacco and menthol e cigarettes